8th HbbTV Symposium and Award

Am 20.11. und 21.11.2019 findet das 8. HbbTV Symposium statt, diesmal in Athen. Auf dem Symposium wird es wieder zahlreiche Vorträge rund um das Thema HbbTV geben.

Ort: MEGARON International Conference Centre | Athens

21 November – DAY 1 (10:00 – 23:00)

10:00 – 11:00
Registration, Coffee, Networking & Exhibition

11:00 – 11:15
Opening & Welcome: Vincent Grivet – Chairman of the HbbTV Association

11:15 – 11:25
Welcome: Giorgos Gabritsos – Managing Director ERT

11:25 – 11:30
Welcome by the Diamond Sponsors

11:30 – 11:55
Keynote: The Global TV Market Review – Paul Gray – IHS Markit

11:55 – 12:20
Keynote: HD+ Operator App – where broadcaster and operator meet in paradise – Wilfried Urner – HD Plus

12:20 – 13:20
Panel „HbbTV Success Stories“
Moderator: Dr. Jörn Krieger
Jon Ducker, Freeview: “Overview on Freeview Play’s success”
Anders Hebert, SVT: “HbbTV as a Smart TV app solution”
Xavier Redon, Cellnex Telecom: „LOVEStv Lessons and challenges“
Stathis Michail, epeegee: „Launch of Open Beyond TV“
Yiannis Vougiouklakis, ERT

13:20 – 14:20
Lunch, Networking & Exhibition

14:20 – 14:40
Keynote: The State of Content Piracy Worldwide – Ron Wheeler, former SVP, Content Protection & Technology Strategy at Twentieth Century Fox

14:40 – 15:50
Panel „Targeted Advertising – the Business State of the Art“
Moderator: Angelo Pettazzi, Mediaset
Dr.-Ing. Peter Neumann, CBC: „Expanding the Reach of Targeted Ads“
Oliver Botti, Fincons Group: „Obsessive (and successful) HbbTV market trials“
Moritz F. Wuttke, IPONWEB: „How to unleash the 20% additional TV Advertising revenue?“
Kai Mysliwiec, ProSiebenSat1. Media SE: „Scaling Adressable TV“
David Uhlmann, Google: „Programmatic TV Advertising with HbbTV“
Timocin Bilgor / BUBA Ventures: „Addressable TV in Turkey, experiences on ramping up new advertising“

15:50 – 16:30
Coffee, Networking & Exhibition

16:30 – 17:05
Panel „HbbTV Reports from Selected Countries“
Moderator: Paul Gray, IHS Markit
Fereidon Akhavanmalyeri and Fatemeh Fallahiviskaei, IRIB: „IRAN’s HbbTV country report “
Daniel Grunt , FTV Prima: „Status of HbbTV market in Czech Republic and FTV`s Prima experience in monetizing the HbbTV “
Mikko Karppinen, Icareus: „HiTV, the New National Lithuanian HbbTV Service“

17:05 – 18:00
Roundtable „Does HbbTV provide the right tools for Broadcasters and Operators?“
Moderator: Dr. Jörn Krieger
Thomas Follin, SALTO
Wilfried Urner, HD Plus
James Jackson, Digital UK
Alberto Sigismondi, Tivù
Robert Curwen, Google
Francesco Moretti, Fincons Group

19:30 – 23:00
HbbTV Awards 2019 Reception and Ceremony

22 November – DAY 2 (08:30 – 16:00)

08:30 – 09:00
Registration, Networking & Exhibition

09:00 – 09:20
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet – HbbTV Chairman on the current state of HbbTV and its strategy for the future.

09:20 – 09:40
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing – HbbTV Vice Chairman

09:45 – 10:30
Panel „Beyond traditional broadcast“
Moderator: Klaus Merkel, IRT: „HbbTV usage in various contexts: managed IPTV, OTT, future DVB-I, 5G and others“
Peter MacAvock, EBU: „The EBU point of view on 5G broadcasting“
Jon Piesing, Chair DVB-TM: „DVB-I at par of „traditional“ DVB delivery mechanism“
Michael Schäfer, Tara Systems: „HbbTV Application Signalling for OTT Services: Two Examples with DVB-I and ADB“

10:30 – 11:10
Coffee, Networking & Exhibition

11:10 – 12:10
Panel „The HbbTV value for Operators“
Moderator: Teun van der Veen, TNO
Alexandre Gabriel, TNO: „Making Operator Apps comparable with set-top boxes“
Martin Fähnrich, Panasonic: „HbbTV OpApp – Views from a manufacturer perspective“
Ralph Edeine, Eutelsat: „Different ways of using HbbTV as an OpApp“
Erik Gazzoni, SmarDTV: „OpApp in CAM“

12:10 – 13:10
Panel „HbbTV and other Interactive Standards“
Moderator: Oliver Botti, Fincons Group: „Global TV and the need of global standards and solutions“
Madeleine Noland, ATSC Forum: „ATSC roadmap and initiatives“
Jerald N. Fritz, Sinclair: „Next Gen TV Isn’t Just About TV“
Joe Winograd, Verance; „New Technologies for Targeted Advertising“
Raj Patel, Yotta Media Labs: „Howe do HbbTV and ATSC 3.0 compare and contrast“
Yvan Barbotin, ENENSYS: „Targeted Ad insertion in ATSC3.0: how does it work?“

13:10 – 14:05
Lunch, Networking & Exhibition

14:05 – 15:05
Panel „Improving the User Experience“
Moderator: Jon Piesing, TP Vision
Jason Power, Dolby: „HbbTV for enhanced audio video experiences“
Fabian Birgfeld, W 12 Studios: „More than TV: meeting expectations of the connected audience“
Louay Bassbous, Fraunhofer FOKUS: „Enabling HbbTV interoperability for Low Latency, DAI and 360° Streaming“
Chiara Pettinelli & Nicolas Afresne / M6 WEB: „How to develop an HbbTV application serving multiple customers and offering the best experience for each user “
Xinwen Xue, Seraphic Corporation: „What can AI do to reform HbbTV user experience on the big screen?“

15:05 – 15:55
Panel „Status Today and Ramp up for the Future“
Moderator: Yiannis Vougiouklakis, ERT
Tim Morgan, Eurofins: „A survey of approaches to logos, certification and compliance in various HbbTV regimes“
Francesc Mas, CCMA: „New HbbTV Apps, new trends “
Lukas Will, SUPER RTL & Lars Friedrichs, TeraVolt: „Germany’s first HbbTV DRM mediateque: Super RTL case study and insights“
Antonio Vince Staybl, COUCHPLAY: „Interactive TV can save the old TV Industry“

15:55 – 16:00
Chairman Closing Remarks – See you in 2020!