Am 20.11. und 21.11.2019 findet das 8. HbbTV Symposium statt, diesmal in Athen. Auf dem Symposium wird es wieder zahlreiche Vorträge rund um das Thema HbbTV geben.
Ort: MEGARON International Conference Centre | Athens
21 November – DAY 1 (10:00 – 23:00)
10:00 – 11:00
Registration, Coffee, Networking & Exhibition
11:00 – 11:15
Opening & Welcome: Vincent Grivet – Chairman of the HbbTV Association
11:15 – 11:25
Welcome: Giorgos Gabritsos – Managing Director ERT
11:25 – 11:30
Welcome by the Diamond Sponsors
11:30 – 11:55
Keynote: The Global TV Market Review – Paul Gray – IHS Markit
11:55 – 12:20
Keynote: HD+ Operator App – where broadcaster and operator meet in paradise – Wilfried Urner – HD Plus
12:20 – 13:20
Panel „HbbTV Success Stories“
Moderator: Dr. Jörn Krieger
Jon Ducker, Freeview: “Overview on Freeview Play’s success”
Anders Hebert, SVT: “HbbTV as a Smart TV app solution”
Xavier Redon, Cellnex Telecom: „LOVEStv Lessons and challenges“
Stathis Michail, epeegee: „Launch of Open Beyond TV“
Yiannis Vougiouklakis, ERT
13:20 – 14:20
Lunch, Networking & Exhibition
14:20 – 14:40
Keynote: The State of Content Piracy Worldwide – Ron Wheeler, former SVP, Content Protection & Technology Strategy at Twentieth Century Fox
14:40 – 15:50
Panel „Targeted Advertising – the Business State of the Art“
Moderator: Angelo Pettazzi, Mediaset
Dr.-Ing. Peter Neumann, CBC: „Expanding the Reach of Targeted Ads“
Oliver Botti, Fincons Group: „Obsessive (and successful) HbbTV market trials“
Moritz F. Wuttke, IPONWEB: „How to unleash the 20% additional TV Advertising revenue?“
Kai Mysliwiec, ProSiebenSat1. Media SE: „Scaling Adressable TV“
David Uhlmann, Google: „Programmatic TV Advertising with HbbTV“
Timocin Bilgor / BUBA Ventures: „Addressable TV in Turkey, experiences on ramping up new advertising“
15:50 – 16:30
Coffee, Networking & Exhibition
16:30 – 17:05
Panel „HbbTV Reports from Selected Countries“
Moderator: Paul Gray, IHS Markit
Fereidon Akhavanmalyeri and Fatemeh Fallahiviskaei, IRIB: „IRAN’s HbbTV country report “
Daniel Grunt , FTV Prima: „Status of HbbTV market in Czech Republic and FTV`s Prima experience in monetizing the HbbTV “
Mikko Karppinen, Icareus: „HiTV, the New National Lithuanian HbbTV Service“
17:05 – 18:00
Roundtable „Does HbbTV provide the right tools for Broadcasters and Operators?“
Moderator: Dr. Jörn Krieger
Thomas Follin, SALTO
Wilfried Urner, HD Plus
James Jackson, Digital UK
Alberto Sigismondi, Tivù
Robert Curwen, Google
Régis LE ROUX, ENENSYS
Francesco Moretti, Fincons Group
19:30 – 23:00
HbbTV Awards 2019 Reception and Ceremony
22 November – DAY 2 (08:30 – 16:00)
08:30 – 09:00
Registration, Networking & Exhibition
09:00 – 09:20
Keynote: The HbbTV Chairman’s “State of the Nation” Speech – Vincent Grivet – HbbTV Chairman on the current state of HbbTV and its strategy for the future.
09:20 – 09:40
Keynote: The latest on HbbTV Specifications and Related Activities – Jon Piesing – HbbTV Vice Chairman
09:45 – 10:30
Panel „Beyond traditional broadcast“
Moderator: Klaus Merkel, IRT: „HbbTV usage in various contexts: managed IPTV, OTT, future DVB-I, 5G and others“
Peter MacAvock, EBU: „The EBU point of view on 5G broadcasting“
Jon Piesing, Chair DVB-TM: „DVB-I at par of „traditional“ DVB delivery mechanism“
Michael Schäfer, Tara Systems: „HbbTV Application Signalling for OTT Services: Two Examples with DVB-I and ADB“
10:30 – 11:10
Coffee, Networking & Exhibition
11:10 – 12:10
Panel „The HbbTV value for Operators“
Moderator: Teun van der Veen, TNO
Alexandre Gabriel, TNO: „Making Operator Apps comparable with set-top boxes“
Martin Fähnrich, Panasonic: „HbbTV OpApp – Views from a manufacturer perspective“
Ralph Edeine, Eutelsat: „Different ways of using HbbTV as an OpApp“
Erik Gazzoni, SmarDTV: „OpApp in CAM“
12:10 – 13:10
Panel „HbbTV and other Interactive Standards“
Moderator: Oliver Botti, Fincons Group: „Global TV and the need of global standards and solutions“
Madeleine Noland, ATSC Forum: „ATSC roadmap and initiatives“
Jerald N. Fritz, Sinclair: „Next Gen TV Isn’t Just About TV“
Joe Winograd, Verance; „New Technologies for Targeted Advertising“
Raj Patel, Yotta Media Labs: „Howe do HbbTV and ATSC 3.0 compare and contrast“
Yvan Barbotin, ENENSYS: „Targeted Ad insertion in ATSC3.0: how does it work?“
13:10 – 14:05
Lunch, Networking & Exhibition
14:05 – 15:05
Panel „Improving the User Experience“
Moderator: Jon Piesing, TP Vision
Jason Power, Dolby: „HbbTV for enhanced audio video experiences“
Fabian Birgfeld, W 12 Studios: „More than TV: meeting expectations of the connected audience“
Louay Bassbous, Fraunhofer FOKUS: „Enabling HbbTV interoperability for Low Latency, DAI and 360° Streaming“
Chiara Pettinelli & Nicolas Afresne / M6 WEB: „How to develop an HbbTV application serving multiple customers and offering the best experience for each user “
Xinwen Xue, Seraphic Corporation: „What can AI do to reform HbbTV user experience on the big screen?“
15:05 – 15:55
Panel „Status Today and Ramp up for the Future“
Moderator: Yiannis Vougiouklakis, ERT
Tim Morgan, Eurofins: „A survey of approaches to logos, certification and compliance in various HbbTV regimes“
Francesc Mas, CCMA: „New HbbTV Apps, new trends “
Lukas Will, SUPER RTL & Lars Friedrichs, TeraVolt: „Germany’s first HbbTV DRM mediateque: Super RTL case study and insights“
Antonio Vince Staybl, COUCHPLAY: „Interactive TV can save the old TV Industry“
15:55 – 16:00
Chairman Closing Remarks – See you in 2020!